A New England based major catalog and ecommerce brand is seeking a Director of Ecommerce, a critical player in our Ecommerce business and our overall brand. The Director is responsible for driving on site sales growth and conversion as well as overall site experience for our North American web properties.

This position is also responsible for the overall strategic direction of the web channel and on-site technology roadmap. The Director manages a team of online professionals driving on-site conversion, site experience and online merchandising. This role works closely with and partners with the Director of Online Marketing.

This position has direct ownership of the site finances and day-to-day metrics. Additional responsibilities include: P&L ownership, budgeting and forecasting responsibilities. This position will work closely with the IT department, Retail Operations, and Finance. This position reports to the Vice President of Marketing and Ecommerce.

Responsibilities

  • Plan and execute the overall on-site Ecommerce strategy for North America
  • Lead, motivate and mentor the on-site Ecommerce team with an eye on conversion and site experience
  • Partner with technology, marketing and other teams to ensure effective execution of the strategy
  • Develop and implement short and long term strategies to increase website traffic, conversion, AOV, profitability and reduce cart abandonment
  • Partner with the Online Marketing team to ensure the proper support and traffic generation is in place
  • Provide thought leadership and strategic direction in the areas of Ecommerce across the organization
  • Manage 3rd Party relationships and programs that add features and capabilities that support the Ecommerce strategy
  • Attract, hire, manage and inspire/motivate a skilled Ecommerce team
  • Create and manage an annual expense budget and sales forecast
  • Work closely with the Online Marketing team to explore and develop new lead generation initiatives and emerging channels
  • Optimize site design to promote a seamless customer experience and increase customer conversion
  • Develop and lead a content strategy to support conversion and traffic/customer acquisition goals
  • Partner with the Online Marketing team and Retail Marketing to ensure all promotions and events are fully supported (Retail and Direct)
  • Work closely with the Web Merchandising team to merchandise the site and promote global product launches
  • Explore, define and implement innovative on-site solutions and tactics to drive site traffic, acquire new customers and retain current customers
  • Oversee and direct onsite marketing

Qualifications

  • Proven track record of leadership and sales growth in a fast paced online environment
  • Flexible and adaptable with the ability to work under pressure to meet deadlines in a fast paced environment.
  • Positive attitude and professional demeanor
  • Advanced understanding of online UX, online marketing principles and strategy
  • Proven experience managing online campaigns including paid search, email, SEO and/or affiliate marketing a plus
  • Intermediate knowledge of ecommerce platforms, back-end processes and IT technology and systems required
  • Excellent interpersonal, written, verbal, negotiation and presentation skills are required
  • Strong business acumen, adept at defining and navigating the big picture
  • Highly collaborative with demonstrated successful interactions with internal parties and vendor partners
  • Ability to influence direct and outside teams and to build strong business relationships
  • Must have strong budget and sales forecasting experience
  • Ability to prioritize, plan and lead web initiatives and projects
  • 7+ years of increasing experience managing an online business, including managing strategy development, content acquisition, and/or website development
  • 4+ years of managing a team of online professionals
  • 4 year degree required in business, marketing, advertising or other relevant degree required. MBA preferred.

Required Experience

  • 7+ years of increasing experience managing an online business, including managing strategy development, content acquisition, and/or website development
  • 4+ years of managing a team of online professionals
  • 4 year degree required in business, marketing, advertising or other relevant degree required. MBA preferred

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